Wednesday 2 July 2008

The best Designer








Hi!, I want to show one of my favorite designers, this isn`t an easy job, because there are many designers in the history, but i chose Raymond Loewy to his intervention on Industrial and Graphic design.
He was a french designer and worked in U.S.A.. Was born in Mónaco in 1893. At 15 years old design and built an aeroplane toy, with it won the James Gordon Benett Cup, and then he discovered design could be funny and profitable.
Loewy studied in Universitè of Paris and then in the Ècole of Lanneau, where he was graduated like engineer.
His Vision“Between two products at the same price, people buy the most beauty” That said in his presentation card what he sent to every people that he knows. Loewy has a purpose to this create an country identity and lift the nation spirit.
Considered one of the best streamlining exponent, Raymond said the cover it chance to express the machine or product for it self.
The streamlining begins to use for improve the aeroplane performance, locomotives or cars, but soon begin to use to give elegance and attractive for the customer.
He worked with engineering and aesthetics to give successfully good appearance and function.
I like them for his futurist thought to desing and because his designs remains currently.

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